Metadata is now an important part of the search engine optimization industry. Many SEO companies are doing this in their businesses. But what does metadata means? Is it really important to know?
Before metadata can only be seen in the libraries and it was just written on card catalogs, a card which was kept in drawers. And, as time goes by and modern ages arise, the digital world also begins. Metadata becomes the most popular instrument on the internet used in collecting data and describing digital assets.
It is commonly known as data about data. It is a series of micro-communication that provides information about the content of a specific item. This helps in describing the content that a data have and makes it easier to search what you need from it.
The term metadata is commonly used in describing page content in a Web page for a search engine. It is also important that e-commerce marketers have the knowledge of what is the importance of metadata in a search engine optimization. This is because without it, there is a great possibility to weaken our skills in bringing consumers starting from the search engines up to the e-commerce sites and it will not make them purchase the products that a company had introduced them.
One great example of it is a text document’s metadata. This may contain all the information that you may know about the document just like the author, the date and time when it was written and what is its summary.
Visitors and customers are not able to see how metadata works in the HTML of a web page. The main job of a metadata in SEO is to connect directly from the search engine, to gather important information/data or to make a specific request from the search engine.
If you come to look at it, metadata covers a huge area where it can be applied – from videos and images, document files to web pages and spreadsheets, it is not new that metadata becomes an IT business priority. But as a responsible user, you should ensure the database integrity by understanding the definition and description of the data, the structure and even its limitation to protect it against misinterpretation and improper use of data.
Metadata has three different types that are related to the creative field of work. These are the administrative metadata, descriptive metadata, and the rights management metadata.
Administrative Metadata is an information needed in managing digital assets by involving how and when it was created and who can access the information provided. There are two types of administrative metadata. First is dealing with the rights of an intellectual property. Next is the preservation of metadata used in preserving and archiving a source.
Descriptive Metadata is used in determining and discovering the author and the title of a certain document, abstract and the keywords used in the content presented.
Rights Management Metadata tells about the licensing provisions and the copyright status of a document. This also includes the location where it was created and how this data can be used by some businesses.
Today, metadata makes the work easier and more efficient. Helping every business to grow better because of its benefits contributed to the SEO world. It is just a click away to manage all the information that you need.